Case Study

Granite4Less.co.uk approached Enhanced Media in 2007 to take control of their websites, online marketing, software and video development. The brief was very simple: “generate us lots of hungry, ready-to-buy web traffic and help convert these visitors into paying customers”.

We started with a complete overhaul of their main website Granite4Less.co.uk, first carrying out detailed research and analysis of their current and potential traffic, competitors and potential visitors. The site structure, layout and content was then restructured, SEO engineered and super-charged specifically targeting key local areas of the UK including Manchester, London, Birmingham, etc, and targeting top spots for UK wide searchers.

Online Marketing and Search Engine Optimization (SEO):

The Social Media (Facebook & Twitter) and Video marketing on-site and off-site to compliment the increase in paid and natural search volume.

Site stickiness was optimised to increase the on-site usability and conversion on a long term basis which essentially means more traffic, higher quality of traffic and more site activity.

Kitchen Design Software Development:

The next challenge for Enhanced Media design team was to develop and deliver a bespoke and feature-rich kitchen software for Granite4Less.co.uk. This was the ultimate in user-friendly tools designed to:

1) Captivate, educate and inspire the user into self-designing and selecting a kitchen that is ready to order.

2) Helping site visitors make informed and financial decisions by way of knowledge and appropriate choices.

3) Getting customers to make an intial order contact, logging their details into the system ultimately to start the buying process.

The software is a fully-blown, user-intuitive kitchen design software based on a 3D video animation concept using high quality rendering and 3D effects.

Contact Enhanced Media now to discuss your web design, new media project and budget.